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Advanced Search Engine Markting Training In Jaipur

Search Engine Marketing (SEM) is a significant branch of digital marketing which is also popularly known as Pay-Per-Click Marketing. Because PPC Marketing involves money, the responsibilities and skills required to get the job done have to be of the expert level. With the help of his Advance PPC Training by Clever Ape, you will get well-equipped to make a highly-effective PPC strategy for you and your clients. This PPC training course is taught with a 100% practical approach where our trainers emphasize working live on search engines and implementing their secret hacks and tricks on it, which sets this course apart from the rest of the SEM training courses.

Learn advance level SEM

Work live on search engines like Google

Exclusive SEM tricks and hacks

Advance Level SEM

Domain name and Web Hosting provided with the course

Community support

What is it about?

When you enter a search query on any search engine, it shows two different types of results, organic results, and paid results. The organic results are driven by implementing SEO best practices, however, the paid results which have ‘sponsored’ written on them, are driven by SEM strategy. 

Scope in SEM

Getting on top of the SERP is the prime goal for any digital marketer, as the higher a business ranks on the SERP, the higher the possibility of getting traffic. With the help of SEM, it gets much easier as the paid ads place the advertisers at the top-most of the SERP. An effective SEM strategy rewards businesses with a number of abilities that they may otherwise fall back from.

Search Engine Marketing Course Module

  • Introduction, benefits, and objectives of Paid Advertising
  • Campaigns – Branding and Direct Marketing
  • Paid Advertising channels, strategies, and networks
  • Assignment, test, and quiz
  • Introduction of Google ads
  • Setting up the account, and its limits and structure
  • Updates, terminology, and interface tour
  • Billing and comparison of the versions
  • 8+ Google ads tools
  • Assignment, test, and quiz
  • Introduction and types of Mobile Marketing
  • How to bid strategies, and set budget and location
  • How to create a universal app campaign
  • Different types of ad formats
  • Building reports and tracking conversions
  • Assignment, test, and quiz
  • Types and objectives of campaigns
  • Building a PPC Campaign right from scratch which will also include targeting location, language settings, different Google partners and bidding strategies, defining a budget, and scheduling, rotating, deliver the ads
  • Assignment, test, and quiz
  • Introduction and objectives of Display Ads Campaign
  • How to bid on a strategy
  • Budget Settings
  • Different types of targeting like automated, content-based, and demographic
  • Gmail ads, Gmail Ads campaigns, and other forms of Ads
  • Tracking the conversions
  • Assignment, test, and quiz
  • Introduction to Conversion
  • Types of conversions: website, app, call, and offline conversions
  • Implementing conversion tracking
  • Working on a case study
  • Analyzing the conversion reports and calculating the ROI
  • Assignment, test, and quiz
  • Setting KPIs
  • Levels of data analysis: segmentation and filtration
  • Customizing columns
  • Different reports: Search Terms, Auction Insights, Keywords, and Dimensions Reports
  • Assignment, test, and quiz
  • Introduction to Ads Auction, Ad Rank, and Quality Score.
  • How to improve CTR, the experience of Landing Page, Ad Relevance, and Quality Score
  • Understanding CPC and its types
  • Bid strategy and use the Auction Insights Tool
  • Assignment, test, and quiz
  • What is video marketing, its types, and how to set up a campaign
  • Discovery and Instream Ads
  • Types of bidding and YouTube Ads
  • Different targeting options on YouTube
  • Build reports and analyze them
  • Create a YouTube ad from the scratch
  • Assignment, test, and quiz
  • Introduction to Shopping Ads
  • Setting up a shopping campaign
  • Google Merchant Centre
  • Datafeed type, properties, and setup
  • Product groups and Adgroups
  • Building reports and analysis
  • Bid a strategy
  • Assignment, test, and quiz
  • Automated Extensions
  • Affiliate Location Extension
  • Call Extension
  • Sitelinks Extension
  • App Extension
  • Location Extension
  • Structured Snippet
  • Callout Extensions
  • Call Extensions
  • Message Extension
  • Assignment, test, and quiz
  • Introduction and types of remarketing
  • Building audience list and customer list
  • App and website audience and other types of remarketing audience
  • Working on the remarketing campaign, ads, and list
  • Aftermath of remarketing like tracking conversions, troubleshooting the common issues, and measuring the results
  • Assignment, test, and quiz
  • Introduction and setup of AdGroups
  • Keyword research
  • Types of keyword match: broad match, broad match modifier, phrase match, exact match, and negative match
  • The understanding keyword planner tool
  • Planning and estimations
  • Involving keywords in the Ad Groups
  • Assignment, test, and quiz 
  • Different types of Ads: Expanded Ads, Responsive Ads, and Call Only Ads
  • Elements and structure of effective ads
  • Writing an ad copy
  • Final URL of the ad and different URL Options like Mobile URL
  • Studying the best and worst examples of ads
  • Trademark, copyrights, and other Google Ads guidelines
  • Assignment, test, and quiz

Digital Marketing Programs Offered At Clever Ape

Online

Offline

>> Class Duration: 1 Hour

>> Course Duration: 1 month

Online

Offline

Social Media Optimization

>> Class Duration: 1 Hour

>> Course Duration: 1 month

Online

Offline

Search Engine Marketing

>> Class Duration: 1 Hour

>> Course Duration: 1 month

Online

Offline

Social Media Marketing

>> Class Duration: 1 Hour

>> Course Duration: 1 month

What is SEARCH ENGINE MARKETING?

When you enter a search query on any search engine, the paid results which have ‘sponsored’ written on them, are driven by SEM strategy. Unlike the organic process in SEO, in SEM, the advertiser is charged a certain amount upon each click. This type of process for gaining traffic is also known as PPC or pay-per-click.

There are various search engine advertising solutions in place and the most popular one is Google Ads. These solutions help businesses to rank in the topmost position on SERP and allow them to set their own devices, languages, locations, campaign type, budget, etc.

In this PPC training, you will learn SEM through Google Ads which is Google’s online advertising program and allows users to advertise their services and products on Google and its other affiliate websites. After completing this PPC training course, you will be able to plan an expert SEM strategy within the allotted budget by bidding smartly, measuring the ROI, and making changes accordingly.

What is the need for SEM and why is it so important?

Getting on top of the SERP is the prime goal for any digital marketer, as the higher a business ranks on the SERP, the higher the possibility of getting traffic. With the help of SEM, it gets much easier as the paid ads place the advertisers at the top-most of the SERP. An effective SEM strategy rewards businesses with a number of abilities that they may otherwise fall back from. For instance:

  • The click-through rate is increased by 7% on average when a business is at the first position on SERP and approximately $2 revenue is earned on every $1 expenditure on Google Ads. Additionally, 95% of the revenue that Google makes is from advertising.
  • The highly detailed reports generated by the tools help in achieving insightful analysis and the cherry on the top is the integration of Analytics, which can draw perfection through its real-time monitoring interface.
  • The fact that SEM is based on a pay-per-click style, gives businesses the ability to only pay when they get a click. Both the maximum cost and maximum budget totally depend on how much the business is willing to pay.
  • Statistics show that the results achieved from a PPC campaign are relatively large-scale and fast.
  • Unlike any other form of advertising, businesses tend to be more inclined towards SEM because a) it uses search-based content which implies the genuine needs of the user, and b) the options like language, location, behavior, etc. help in much better segmentation.

Putting this short and simple, the cut-throat competition among websites on search engines is making businesses quickly shift towards a combination of SEO and SEM strategy in order to survive.

Why you should learn Advance SEM Course from Clever Ape?

  • Google, or for that matter, no search engine has specified its own rules to do SEM on them. The only thing we know is some best practices that have been established over the years by the experts by hit and trial methods. Also, the implementation of this PPC is not a one-time thing, rather, is a continuous process that keeps varying according to the budget and ROI. This Advance PPC Training Course by Clever Ape helps dig deep with the basic concepts of PPC marketing and promotes your level to the mastery level so that you are able to meet the maximum ROI within the given budget.
  • The Advance PPC Training Course also helps you stay ahead of the game by teaching you some expert hacks and tricks that could otherwise only be acquired with experience. By the end of this Advance PPC Training Course, you will be able to monitor and implement the recent updates and changes in trends in your own strategy without the need for any other resources.
  • By learning this Advance SEM Training Course by Clever Ape, you will be able to unlock many career opportunities as there is currently a lower rate of competition in the field which makes the skills of a PPC expert quite valuable. For instance, you can:
    • Land a high-paying job in any domestic or multi-national company.
    • Provide freelance PPC services or open your own PPC-based service business.
    • Become a trainer and teach your students online or offline. You can join it as a job or become an entrepreneur in the same.

FREQUENTLY ASKED QUESTIONS (FAQS)

We have mentioned some common and frequently asked questions below to clear your porential doubts if any. However, if you still have any query, feel free to reach us out through our contact details and we will be more than happy to help you.

The PPC Training offers everything you need to know and do to run lucrative ad campaigns, get business results from ads, and become a market-ready paid marketing specialist.

To get a PPC certificate, you are required to get enrolled in the Advance PPC Training program from the best PPC Training institute like Clever Ape, complete your training for the required duration, and pass the associated tests.

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The Advance PPC Training Course duration is of 2 months.

To start learning PPC, you are required to get enrolled in the Advance PPC Training program from the best PPC Training institute like Clever Ape, and practice your learnings by implementing them in a real-life business scenario. You must also keep reading the latest industry trends and news.  

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In order to make a career in PPC, you are required to possess or build the following skillsets:

  • Communication (verbal and written)
  • Storytelling
  • Eye for detail
  • Analytical thinking
  • Handy with MS Excel
  • Statistical analysis
  • Risk-taking

Growth mindset

It’s a versatile position that helps you build some very highly demanded skills like e-commerce management, ad copywriting, data analysis, strategic planning, and lead generation. The fact that Google earns a major chunk of its revenue from Google Ads also points to the high demand for PPC experts in the future.

Pay per-click or PPC is a technique for online paid marketing where the advertiser pays on the basis of each click that he gets through the advertisement. Instead of doing efforts to earn sales organically, PPC is about paying for the number of visits to the website.

The PPC experts are responsible for planning and executing the paid advertising campaign and monitoring the budget and ROI in the same regard. They also do relevant research, make smart purchasing and bidding decisions, and further analyze the results.

The average annual salary for PPC experts in India ranges from 4 to 5 Lakhs per annum.

The three Rs in PPC imply Reach, Response, and Relevance, which denote the success of the PPC campaign.

There are different networks in PPC and the first step involves selecting a network of your choice. Next, you should start reading about PPC and get enrolled in a PPC training course. After completing the course, you can get a job to brush up on your practical skills, understand the strategies of different competitors, master the use of Excel or Google Sheets, and practice making ad copies.

Though PPC is a straightforward method, it requires a high level of understanding of the analytics, budget limits, and ROI. However, with the help of an Advance PPC Training Course, you can learn this skill.

Digital Marketing Course Highlights

Practical-Driven Digital Marketing Course

The Advance Digital Marketing course by Clever Ape has helped its students to get placed with the top companies.