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Search Engine Marketing (SEM) is a significant branch of digital marketing which is also popularly known as Pay-Per-Click Marketing. Because PPC Marketing involves money, the responsibilities and skills required to get the job done have to be of the expert level. With the help of his Advance PPC Training by Clever Ape, you will get well-equipped to make a highly-effective PPC strategy for you and your clients. This PPC training course is taught with a 100% practical approach where our trainers emphasize working live on search engines and implementing their secret hacks and tricks on it, which sets this course apart from the rest of the SEM training courses.
When you enter a search query on any search engine, it shows two different types of results, organic results, and paid results. The organic results are driven by implementing SEO best practices, however, the paid results which have ‘sponsored’ written on them, are driven by SEM strategy.
Getting on top of the SERP is the prime goal for any digital marketer, as the higher a business ranks on the SERP, the higher the possibility of getting traffic. With the help of SEM, it gets much easier as the paid ads place the advertisers at the top-most of the SERP. An effective SEM strategy rewards businesses with a number of abilities that they may otherwise fall back from.
>> Class Duration: 1 Hour
>> Course Duration: 1 month
>> Class Duration: 1 Hour
>> Course Duration: 1 month
>> Class Duration: 1 Hour
>> Course Duration: 1 month
When you enter a search query on any search engine, the paid results which have ‘sponsored’ written on them, are driven by SEM strategy. Unlike the organic process in SEO, in SEM, the advertiser is charged a certain amount upon each click. This type of process for gaining traffic is also known as PPC or pay-per-click.
There are various search engine advertising solutions in place and the most popular one is Google Ads. These solutions help businesses to rank in the topmost position on SERP and allow them to set their own devices, languages, locations, campaign type, budget, etc.
In this PPC training, you will learn SEM through Google Ads which is Google’s online advertising program and allows users to advertise their services and products on Google and its other affiliate websites. After completing this PPC training course, you will be able to plan an expert SEM strategy within the allotted budget by bidding smartly, measuring the ROI, and making changes accordingly.
Getting on top of the SERP is the prime goal for any digital marketer, as the higher a business ranks on the SERP, the higher the possibility of getting traffic. With the help of SEM, it gets much easier as the paid ads place the advertisers at the top-most of the SERP. An effective SEM strategy rewards businesses with a number of abilities that they may otherwise fall back from. For instance:
Putting this short and simple, the cut-throat competition among websites on search engines is making businesses quickly shift towards a combination of SEO and SEM strategy in order to survive.
We have mentioned some common and frequently asked questions below to clear your porential doubts if any. However, if you still have any query, feel free to reach us out through our contact details and we will be more than happy to help you.
The PPC Training offers everything you need to know and do to run lucrative ad campaigns, get business results from ads, and become a market-ready paid marketing specialist.
To get a PPC certificate, you are required to get enrolled in the Advance PPC Training program from the best PPC Training institute like Clever Ape, complete your training for the required duration, and pass the associated tests.
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The Advance PPC Training Course duration is of 2 months.
To start learning PPC, you are required to get enrolled in the Advance PPC Training program from the best PPC Training institute like Clever Ape, and practice your learnings by implementing them in a real-life business scenario. You must also keep reading the latest industry trends and news.
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In order to make a career in PPC, you are required to possess or build the following skillsets:
Growth mindset
It’s a versatile position that helps you build some very highly demanded skills like e-commerce management, ad copywriting, data analysis, strategic planning, and lead generation. The fact that Google earns a major chunk of its revenue from Google Ads also points to the high demand for PPC experts in the future.
Pay per-click or PPC is a technique for online paid marketing where the advertiser pays on the basis of each click that he gets through the advertisement. Instead of doing efforts to earn sales organically, PPC is about paying for the number of visits to the website.
The PPC experts are responsible for planning and executing the paid advertising campaign and monitoring the budget and ROI in the same regard. They also do relevant research, make smart purchasing and bidding decisions, and further analyze the results.
The average annual salary for PPC experts in India ranges from 4 to 5 Lakhs per annum.
The three Rs in PPC imply Reach, Response, and Relevance, which denote the success of the PPC campaign.
There are different networks in PPC and the first step involves selecting a network of your choice. Next, you should start reading about PPC and get enrolled in a PPC training course. After completing the course, you can get a job to brush up on your practical skills, understand the strategies of different competitors, master the use of Excel or Google Sheets, and practice making ad copies.
Though PPC is a straightforward method, it requires a high level of understanding of the analytics, budget limits, and ROI. However, with the help of an Advance PPC Training Course, you can learn this skill.
The Advance Digital Marketing course by Clever Ape has helped its students to get placed with the top companies.
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